My working day would be unthinkable without reliable internet, my MacBook, good coffee, creative chaos on my desk and my team – without the latter, work would only be half as inspiring.

I became a VC investor because I'm passionate about supporting visionary founders who are building the future.

What drives me is the combination of continuous learning and tangible impact. Every day, I get to dive deep into different markets, evaluate ideas, and work alongside ambitious teams tackling real problems. It's intellectually challenging and deeply rewarding to be part of these journeys from early stages through to meaningful growth.

Consumer tech sits at the intersection of technology and human behavior – where innovation meets everyday life at scale. Companies in this space can test, iterate, and scale at unprecedented speed, often with compelling unit economics and powerful network effects that create sustainable competitive advantages.

But it's ultimately about people. The best consumer founders have an almost intuitive understanding of their audience and the agility to adapt quickly as behaviors shift. When they get it right, they don't just build successful businesses – they reshape how millions of people live, work, and connect.

That combination of speed, scale, and tangible human impact is what makes consumer tech so compelling to me.