Yet another successful exit for IBB Ventures: DoubleVerify announces the acquisition of Berlin-based startup Meetrics

New York, Berlin, Frankfurt a.M. August 30th, 2021 - DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Meetrics GmbH (“Meetrics”, the “Acquisition”), a leading European ad verification company headquartered in Berlin, Germany, in an all-cash transaction. The Meetrics sales, product and engineering teams will continue to operate from offices in EMEA, fortifying and expanding DV commercial operations in the region. The transaction is expected to close in the third quarter of 2021.   

Meetrics was founded in 2008 in Berlin and has evolved into a leading Europe-based SaaS ad verification player – offering comprehensive media quality measurement and solutions, across viewability, fraud, and brand safety and suitability. Meetrics is the only European player that has established official ad verification measurement partnerships with the “traditionally walled gardens”, including Google and Facebook. Moreover, the company’s core solutions are accredited by the Media Rating Council – a testament to the strength of its technology and effectiveness of its products. Today, Meetrics serves more than 80 customers across 23 countries in Europe.

“DV’s mission is to make digital advertising stronger, safer and more secure, giving global brands clarity and confidence in their digital investments,” said Mark Zagorski, DoubleVerify CEO. “Our strategy in support of this mission is to verify everywhere – across channels, formats, platforms and geographies. The Meetrics transaction fully supports this approach and bolsters our operating footprint in EMEA, adding experienced sales, product and engineering teams and tenured customer relationships that will continue to help accelerate the growth of our international business.”

“The entire Meetrics team is thrilled to join forces with DoubleVerify – a rapidly expanding, global organization with a best-in-class verification offering,” said Dr. Philipp von Hilgers, Co-founder and Managing Director of Meetrics. “Integrating Meetrics’ technology and expertise with DV’s global platform will accelerate our efforts to power media quality and performance for leading brands in the region.”

“Since 2008, Meetrics has established itself as a leading, Europe-focused ad verification company,” said Dr. Max von Hilgers, Co-founder and Managing Director of Meetrics. “Through integration with DoubleVerify, we anticipate scaling our solution to better service our customers, while driving even greater positive impact throughout the ecosystem.”

"We are more than excited to have found a renowned partner for the further expansion of the company," added Tobias Schimmelpfennig, Investment Manager at IBB Ventures - one of the initial investors in Meetrics. "We are pleased to have been able to accompany Meetrics' journey from 2013 until today alongside our valued co-investors NWZ Digital, eValue, Muzungu, and Yabeo."

The transaction was accompanied by MONTIS Corporate Finance and Flick Gocke Schaumburg.

About DoubleVerify (www.doubleverify.com)
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.

About Meetrics (www.meetrics.com)

Meetrics has been a European leader in online ad verification since 2008 – contributing to a more transparent and effective digital ecosystem. The company offers comprehensive media quality measurement and solutions, including viewability, brand safety and suitability, audience verification and ad fraud prevention. Meetrics was the first European company to be accredited by the Media Rating Council (MRC) for Sophisticated Invalid Traffic Detection (SIVT) across desktop and mobile web, and in-app viewability measurement for video and display environments. The company is a global measurement partner of Google and Facebook. Leading brands rely on Meetrics to maximize the efficiency and effectiveness of their digital campaigns.

About IBB Ventures

IBB Ventures (www.ibbventures.de) has been providing venture capital to innovative Berlin-based companies since 1997 and has established itself as the market leader in early stage financing in Berlin. The funds are primarily used for the development and market launch of innovative products or services and for business concepts in the creative industries. Currently, two funds with a total volume of EUR 100 million are in the investment phase. Both VC funds are financed by funds from Investitionsbank Berlin (IBB) and the European Regional Development Fund (ERDF), managed by the State of Berlin. IBB Ventures has already invested in more than 240 Berlin-based creative and technology companies; in consortia with partners, the startups received approximately EUR 1.62 billion, of which IBB Ventures has invested more than EUR 240 million as lead, co-lead or co-investor. IBB Ventures is the umbrella brand for the VC activities of IBB Beteiligungsgesellschaft.


Tobias Schimmelpfennig
IBB Ventures
Bundesallee 210
10719 Berlin

Tel: +49 (0)30 2125 3201
Mail: info@ibbventures.de